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CRM and SRM in Relationship Marketing by Monika Stefanie is a document available to read on EtoBox.

What is CRM and SRM in Relationship Marketing about?

This document discusses relationship marketing using digital platforms. It describes how customer relationship management (CRM), internal supply chain management (ISCM), and supplier relationship management (SRM) are used along with social media and other online tools to improve customer loyalty, engagement, and advocacy. Marketing applications of CRM include sales force automation, customer service management, managing the sales process, customer communications, and analysis. The customer lifecycle framewo

Author

Monika Stefanie

Language

EN