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Explaining Consumer Suspicion Insights of A Vignette Study On Online Product Reviews by huyenhokhanh4563 is a document available to read on EtoBox.
This research paper investigates consumer suspicion towards online product reviews, particularly focusing on how deceptive characteristics and past experiences with deception influence this suspicion and subsequent purchase intentions. The study reveals that higher densities of deceptive traits in reviews and previous encounters with deception increase suspicion, while preference for a product can decrease it. Ultimately, increased suspicion negatively impacts consumers
- Author
- huyenhokhanh4563
- Language
- EN