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Inside Your Customer's Imagination : 5 Secrets for Creating Breakthrough Products, Services, and Solutions by Chip R. Bell is a business book available to read on EtoBox.

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<p>&ldquo;Chip Bell's unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer's ingenuity for creating breakthrough results.&rdquo; &mdash;Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA) Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today's innovation-hungry economy. The challenge is customers often don't know precisely what they want. As Henry Ford is reputed to have said, &ldquo;If I had asked people what they wanted, they would have said faster horses.&quot; To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers' hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. Using examples from organizations like McDonald's, DHL, Marr

Who reads Inside Your Customer's Imagination : 5 Secrets for Creating Breakthrough Products, Services, and Solutions?

Author

Chip R. Bell

Publisher

Berrett-Koehler Publishers, Incorporated

Published

2020

Language

EN

ISBN

9781523090204

Category

business

Subjects

Business, Management

Rating

4.9 / 5 (62 ratings)

Updated

2026-03-14