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What is Amul: Success and Business Strategies about?

Amul is a dairy cooperative in India formed in 1946 that has become very successful. It collects over 7 million liters of milk from farmers each day and converts it into branded packaged products. Amul has a robust supply chain and uses a low-cost strategy to produce affordable, high-quality products that are widely available. It focuses on developing demand among consumers with limited purchasing power and employs business strategies like a strong distribution network and umbrella branding. Amul faces weak

Author

tewari309

Language

EN