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Reviving The Cult of Dionysus Leveraging Storytelling Capabilities of Afianes Wines To An International Audience by Soham Kale is a document available to read on EtoBox.

What is Reviving The Cult of Dionysus Leveraging Storytelling Capabilities of Afianes Wines To An International Audience about?

This document outlines a research project focused on enhancing the storytelling capabilities of Afianes Wines in Ikaria, Greece, to attract an international audience. It emphasizes the importance of narrative in marketing, detailing internship activities such as the creation of a blog and communication with media to promote the brand

Author

Soham Kale

Language

EN