About this document
Sunil Kumar 2003 by mayankraj.du.or.24 is a document available to read on EtoBox.
The paper presents a model for the diffusion of innovations under supply constraints, emphasizing the interaction between manufacturing and marketing decisions. It modifies the classical Bass model to account for unmet demand and explores optimal production and sales strategies to maximize profits. The findings indicate that a
- Author
- mayankraj.du.or.24
- Language
- EN