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What is Zara about?

Zara employs a vertically integrated business model and agile supply chain to introduce new fashion items to stores within 2-3 weeks of design. Store managers provide daily feedback on customer preferences that inform mid-season design changes. Zara produces in small batches with low inventory to reduce waste from unsold items. This agile approach allows Zara to offer frequently changing selections at lower prices than competitors.

Author

SubratKumar

Language

EN