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What is JCFMBS 2024 1240 about?

The paper examines the impact of the Paytm Soundbox, a device introduced by third-party application providers to enhance UPI adoption among retailers in Greater Chennai. It highlights the benefits of the Soundbox, including instant audio confirmations, security features, and user-friendliness, while also addressing challenges such as dependency on technology and initial costs. The study aims to gauge retailers

Author

Rachit Kumar

Language

EN