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Can I read Advertising and Sales Promotion on EtoBox?
Advertising and Sales Promotion by Ken Kaser; South-Western Cengage Learning is a business book available to read on EtoBox.
What is Advertising and Sales Promotion about?
Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. You will gain knowledge of techniques used in current advertising, including print, broadcast, and digital. The text provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. ADVERTISING AND SALES PROMOTION employs relevant ads, exhibits, and photographs to capture your interest and through its writing style, gives a solid understanding of advertising along with the challenges facing the promotion, advertising, and marketing industries today. Prepare for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND SALES PROMOTION, its accompanying supplements, and author-driven learning and teaching support.
Who reads Advertising and Sales Promotion?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Ken Kaser; South-Western Cengage Learning
- Publisher
- Cengage South-Western; South-Western Educational Pub
- Published
- 2012
- Language
- EN
- ISBN
- 9781111573232
- Category
- business
- Subjects
- Music, Marketing, Business
- Rating
- 4.7 / 5 (3 ratings)
- Updated
- 2026-03-14
Other editions & translations
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