About this document
Transforming Arts and Business Relationships by Lia Li is a document available to read on EtoBox.
The document discusses the evolving relationship between arts and business, highlighting a shift from government funding to private sector sponsorship and a greater focus on business management and marketing within arts organizations. It identifies three key shifts in arts sponsorship: as a business approach, as a relationship, and as a partnership, emphasizing the emergence of a new field of strategic arts and cultural management. The findings illustrate how these changes reflect broader postmodern influen
- Author
- Lia Li
- Language
- EN