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The South China Morning Post (SCMP) transitioned from a print-based publisher to a multi-media company by establishing SCMP.com in 1999, driven by the rise of the Internet and e-commerce opportunities. The SCMP faced challenges in building a viable business model, streamlining workflows, and adapting employee mindsets while leveraging its established brand and content. Despite initial success, SCMP.com struggled to generate profits primarily from advertising revenue and sought to explore diverse revenue str

Author

Minh Quân Lê

Language

EN