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Can I read Channel Strategies and Marketing Mix in a Connected World (Springer Series in Supply Chain Management, 9) on EtoBox?
Channel Strategies and Marketing Mix in a Connected World (Springer Series in Supply Chain Management, 9) by Saibal Ray, Shuya Yin is a business book available to read on EtoBox.
What is Channel Strategies and Marketing Mix in a Connected World (Springer Series in Supply Chain Management, 9) about?
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could
Who reads Channel Strategies and Marketing Mix in a Connected World (Springer Series in Supply Chain Management, 9)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Saibal Ray, Shuya Yin
- Publisher
- Springer International Publishing : Imprint: Springer
- Published
- 2020
- Language
- EN
- ISBN
- 9783030317324
- Category
- business
- Subjects
- Marketing, Business, Management
- Updated
- 2026-03-25
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