About this document

Urban Girls by kenzie.chor is a document available to read on EtoBox.

The study explores the consumptive behavior of urban adolescent girls in Jakarta, Indonesia, regarding skincare products, highlighting how social influences and media shape their purchasing decisions. It categorizes these girls into three groups based on their rationality in consumption and finds that their desires for beauty often lead to excessive and irrational buying. The research emphasizes the impact of digital media and community on the formation of a consumptive lifestyle among these adolescents.

Author

kenzie.chor

Language

EN