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This study examines the impact of the Technology Acceptance Model (TAM), perceived risk, and trust on the financial performance of multi-finance companies using GPS tracker applications. It finds that perceived ease of use and usefulness enhance trust, positively affecting financial performance, while perceived risk negatively moderates the trust-performance relationship. The research employs a quantitative design with data from 150 managers and financial officers, utilizing Structural Equation Modelling (S

Author

Jarudin Wastira

Language

EN