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Understanding Consumer Behavior in Marketing by Vishal_Mishra_3354 is a document available to read on EtoBox.

What is Understanding Consumer Behavior in Marketing about?

This document provides an overview of a course on consumer behaviour. The course aims to help students understand consumer behaviour in household and business markets and how it relates to marketing strategy. It covers topics like consumer demographics and lifestyles, individual motivation and decision-making processes, social influences, and the adoption of innovations over 3 modules and 3 credits. Students will be evaluated through class participation, assignments, and an end of course exam.

Author

Vishal_Mishra_3354

Language

EN