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In Praise of Commercial Culture by Tyler Cowen is a business book available to read on EtoBox.

What is In Praise of Commercial Culture about?

Annotation. Does a market economy encourage or discourage music, literature, and the visual arts? Do economic forces of supply and demand help or harm the pursuit of creativity? This book seeks to redress the current intellectual and popular balance and to encourage a more favorable attitude toward the commercialization of culture that we associate with modernity. Economist Tyler Cowen argues that the capitalist market economy is a vital but underappreciated institutional framework for supporting a plurality of co-existing artistic visions, providing a steady stream of new and satisfying creations, supporting both high and low culture, helping consumers and artists refine their tastes, and paying homage to the past by capturing, reproducing, and disseminating it. Contemporary culture, Cowen argues, is flourishing in its various manifestations, including the visual arts, literature, music, architecture, and the cinema. Successful high culture usually comes out of a healthy and prosperous popular culture. Shakespeare and Mozart were highly popular in their own time. Beethoven's later, less accessible music was made possible in part by his early popularity. Today, consumer demand ensu

Who reads In Praise of Commercial Culture?

Author

Tyler Cowen

Publisher

Harvard University Press [etc.]

Published

2000

Language

EN

ISBN

9780674001886

Category

business

Subjects

Economics, Fiction, Marketing

Rating

3.75 / 5 (70 ratings)

Updated

2026-03-14