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What is OTA Hotel Information Analysis about?

The master thesis by Kimberly Y. Peterkin analyzes online travel agencies (OTAs) as sources of hotel information through content analysis. It explores the characteristics of hotel listing pages, the effectiveness of website design, and the consistency of information provided across various OTAs. The research aims to understand how OTAs influence consumer behavior and the presentation of hotel information.

Author

ckldr.work

Language

EN