Can I read Non-Monetary Customer Win-Back Strategies on EtoBox?
Non-Monetary Customer Win-Back Strategies by Burin T. Sriwong is a document available to read on EtoBox.
What is Non-Monetary Customer Win-Back Strategies about?
The document discusses strategies for customer retention and win-back, focusing on non-monetary approaches. It defines key concepts like customer loyalty, retention, and win-back strategies. It also outlines tools and techniques for building customer emotional ties and loyalty, including segmenting customers, developing different service tiers, and deepening relationships through bundling of services. The document provides models for mapping customer motives and values, as well as creating a foundation for
- Author
- Burin T. Sriwong
- Language
- EN