About this document
Understanding Social Media Usage by Kamran Khan is a document available to read on EtoBox.
This document discusses a study that applied uses and gratifications theory to understand why people use social media. The study identified 10 uses and gratifications for social media through 25 in-depth interviews. These include social interaction, information seeking, passing time, entertainment, relaxation, communication, convenience, expressing opinions, information sharing, and learning about others. The study aims to provide a better understanding of social media use by examining the needs it fulfills
- Author
- Kamran Khan
- Language
- EN