Can I read Customer Journey in Banking: Analysis & Insights on EtoBox?
Customer Journey in Banking: Analysis & Insights by Mimetics is a document available to read on EtoBox.
What is Customer Journey in Banking: Analysis & Insights about?
This study provides a comprehensive analysis of customer experience and the customer journey in the banking sector, highlighting a significant literature gap in this area. Utilizing bibliometric analysis, the authors examine 365 publications over 20 years, identifying key themes such as digital touchpoints and customer engagement. The findings emphasize the importance of service quality and customer satisfaction in enhancing loyalty and suggest future research directions to further explore these dimensions.
- Author
- Mimetics
- Language
- EN