About this document
Blue Waves Resort Overview and Strategy by Zahidul Prince is a document available to read on EtoBox.
Blue Waves Resort is located in Dhaka, Bangladesh and offers hotel accommodations, a spa, swimming pool, golf course, and other amenities. Its target customers include college and university students, young professionals, married couples, and tourists. Blue Waves will use a concentrated marketing strategy to target these customer segments. The proposed 2-year promotional budget totals over 21 million taka and includes activities like social media campaigns, sponsoring events, print and digital advertising.
- Author
- Zahidul Prince
- Language
- EN