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Creating Brand Equity: Marketing Management, 13 Ed by rishabhvatsrrvv is a document available to read on EtoBox.

What is Creating Brand Equity: Marketing Management, 13 Ed about?

The document discusses brand equity, defining it as the added value associated with a brand that influences consumer perceptions and behaviors. It outlines the importance of branding, the steps in strategic brand management, and the criteria for effective brand elements. Additionally, it highlights the advantages of strong brands and the role of brand promises in marketing strategy.

Author

rishabhvatsrrvv

Language

EN