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Marketing and Consumer Behaviour-1 by dikshashirodkar2210 is a document available to read on EtoBox.

What is Marketing and Consumer Behaviour-1 about?

The document discusses the role of social media in shaping consumer behavior, highlighting its definitions, types, and key influences on purchasing decisions. It emphasizes the importance of social proof, influencer marketing, and direct engagement in driving brand awareness and loyalty. Additionally, it addresses both the positive and negative impacts of social media on consumer decision-making and concludes that businesses can leverage these platforms to connect with their audience effectively.

Author

dikshashirodkar2210

Language

EN