About this document

Recognizing Potential Markets in Entrepreneurship by Leona Alicpala is a document available to read on EtoBox.

1. The document discusses potential markets, which refers to groups that are not currently customers but could become customers in the future. It provides examples of potential markets related to COVID-19, such as hospitals, businesses, workers, and households. 2. It explains how to identify potential markets by considering demographics of current customers and where they overlap or diverge. Questions are provided to help determine related products and groups that could use current products. 3. Reaching

Author

Leona Alicpala

Language

EN