About this document
Bphone Marketing Strategy Failures by Thanh Thuỳ is a document available to read on EtoBox.
- Author
- Thanh Thuỳ
- Language
- EN
Bphone Marketing Strategy Failures by Thanh Thuỳ is a document available to read on EtoBox.
Bphone was a smartphone launched in Vietnam by BKAV Company in 2015. However, it failed due to marketing strategy mistakes. BKAV overhyped the phone