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What is Customer-Centric Marketing Strategies about?

This document describes different market segmentation strategies, including geographical, demographic, psychographic, and behavioral segmentation. It also discusses four general market coverage strategies: undifferentiated marketing, differentiated marketing, niche marketing, and micromarketing. Finally, it explains the concepts of differentiation, positioning, and value proposition as part of designing a customer-oriented strategy.

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ScribdTranslations

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EN