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Managing new product innovation : proceedings of the Conference of the Design Research Society, Quantum leap : managing new product innovation, University of Central England, 8-10 September 1998 by Bob Jerrard; Myfanwy Trueman; Roger Newport; Design Research Society. Conference is a nonfiction available to read on EtoBox.

What is Managing new product innovation : proceedings of the Conference of the Design Research Society, Quantum leap : managing new product innovation, University of Central England, 8-10 September 1998 about?

<p>New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of an organization, which serves to unlock potential and can turn the entire organizational pyramid upside-down. It is particularly important to understand and develop those aspects of design which can be constructively employed by designers in a strategic alliance with management and research.; The papers in this volume result from the conference of the Design Society held at the University of Central England in September 1998. They show how design-led product development has worked in a range of industries, from engineering through to design and management consultancy. Not only practitioners but also students of industrial design and management should find this a valuable contribution to the subject.</p>

Who reads Managing new product innovation : proceedings of the Conference of the Design Research Society, Quantum leap : managing new product innovation, University of Central England, 8-10 September 1998?

Author

Bob Jerrard; Myfanwy Trueman; Roger Newport; Design Research Society. Conference

Publisher

Taylor & Francis Ltd

Published

1998

Language

EN

ISBN

9781482268102

Category

nonfiction

Subjects

Management, Engineering, Mathematics