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What is Driving Factors of Eco-Innovation Diffusion about?

The document analyzes key factors that drive or inhibit the diffusion of 130 environmental product and service innovations in Germany. It finds that only 1/3 of innovations successfully penetrated the mainstream market. Through case studies and statistical analysis, it identifies 6 areas of influence on diffusion rates, including market push, cost-benefit ratios, and compatibility/confidence in the innovation. It concludes that for successful diffusion, innovations need favorable cost-benefit ratios and mar

Author

Fairuz Nawfal Hamid

Language

EN