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Client Segmentation for Cleaning Products by Johan Ramírez is a document available to read on EtoBox.
What is Client Segmentation for Cleaning Products about?
This document describes an activity to segment potential clients for a cleaning product to be exported to an English-speaking country. It provides questions in English to understand client needs and behaviors. It then describes the type of population the product is aimed at in the selected country, describing them as middle and upper class. Finally, it provides an English language survey to apply to this population to understand their concerns about cleaner safety, preferred purchase locations, opinions on
- Author
- Johan Ramírez
- Language
- EN