About this document
Strategy, Marketing & Economics Course Manual by Bojacky is a document available to read on EtoBox.
This document provides information about the Strategy, Marketing, and Economics (SME) module for the 2022-2023 school year. The module aims to introduce students to strategy, marketing, and economics concepts and models. Students will complete an SME group project applying these theories to analyze a real-life business case and propose recommendations. The module builds upon knowledge gained in prior modules and will assess students through the group project, lectures, and exams. Guidelines are provided for
- Author
- Bojacky
- Language
- EN