Can I read Advertising on EtoBox?

Advertising by laisflsouza is a document available to read on EtoBox.

What is Advertising about?

This study examines the influence of advertising on compulsive buying (CB) among Belgian consumers, focusing on the role of persuasion knowledge and attitudes towards advertising. Results indicate that positive attitudes towards advertising can lead to increased CB, while higher persuasion knowledge can mitigate this effect. The findings suggest that advertisers need to adapt their strategies to build trust and reduce the negative impact of advertising on vulnerable consumers.

Author

laisflsouza

Language

EN