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Lesson 3 focuses on building brand equity and positioning brands in the marketplace. Students will learn how to choose appropriate brand elements to identify and differentiate their brand. They will also learn about establishing effective brand positioning, differentiating brands, and measuring brand equity. Key topics covered include developing a branding strategy, brand extension, co-branding, ingredient branding, and developing brand policies for product lines.

Author

Parameshwar Reddy Kottapalli

Language

EN