Can I read Strategic Out-of-Home Advertising Course on EtoBox?

Strategic Out-of-Home Advertising Course by Diamond MC Tai is a document available to read on EtoBox.

What is Strategic Out-of-Home Advertising Course about?

This document outlines a course on strategic out-of-home media advertising. The course aims to introduce students to advertising practices related to modern out-of-home media. Students will study the roles of outdoor advertising agencies and operators, creative outdoor advertising development, advertising budgets, analysis of successful projects, and creating advertisements for different out-of-home media types. Assessment will include class participation, a group presentation and evaluation on an outdoor a

Author

Diamond MC Tai

Language

EN