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Chinese Patient Loyalty in Thai Healthcare by chalista hibaratu is a document available to read on EtoBox.

What is Chinese Patient Loyalty in Thai Healthcare about?

This study investigates the factors influencing satisfaction and loyalty among Chinese-speaking patients using medical services in Thailand, focusing on corporate image, service quality, trust, and perceived value. Using structural equation modeling on responses from 406 patients, the findings indicate that corporate image significantly affects service quality, which in turn influences perceived value, trust, and customer satisfaction, ultimately leading to customer loyalty. The results suggest improvements

Author

chalista hibaratu

Language

EN