About this document
Evaluative Adjectives in Hotel Reviews by Yasmeen Shayaa is a document available to read on EtoBox.
This study analyzes the role of evaluative adjectives in online customer reviews of top-ranked hotels to understand how they contribute to destination image formation. Utilizing a corpus of over 1,200 reviews from Tripadvisor.com, the research categorizes adjectives based on their frequency, positivity/negativity, and evaluative context. The findings suggest that these adjectives are crucial for shaping perceptions and can inform marketing strategies for hoteliers by emphasizing realistic portrayals of hote
- Author
- Yasmeen Shayaa
- Language
- EN