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Markstrat Simulation Decision Guide by Tanu Lahoti is a document available to read on EtoBox.

This three sentence summary provides an overview of the key details about the Markstrat simulation course assignment: The first student assignment (SBR1) for the Markstrat business simulation course is due on Tuesday, August 1st at 6pm and requires students to read introductory chapters, analyze company and market data, formulate year 1 marketing strategies for two brands including production, pricing, promotion and distribution decisions, and order market research studies. Students must also submit a 5-8

Author

Tanu Lahoti

Language

EN