About this document
MBA Marketing Management Overview by jaiswaltushar1612 is a document available to read on EtoBox.
The document discusses key concepts in marketing management including concepts of marketing, core concepts like need, demand, product, value, exchange, relationship and market. It also covers main concepts of marketing like production concept, product concept, selling concept, marketing concept and societal marketing concept.
- Author
- jaiswaltushar1612
- Language
- EN