Opening book details…
About this Business, Management and Accounting article
A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions by Johnson, Allison R. (author);Matear, Maggie (author);Thomson, Matthew (author) is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Johnson, Allison R. (author);Matear, Maggie (author);Thomson, Matthew (author)
- Publisher
- University of Chicago Press; Oxford University Press; Oxford University Press (OUP) (ISSN 0093-5301)
- Published
- 2011
- Field
- Business, Management and Accounting (Social Sciences)
More by Johnson, Allison R. (author);Matear, Maggie (author);Thomson, Matthew (author)
Browse all works by Johnson, Allison R. (author);Matear, Maggie (author);Thomson, Matthew (author)