About this document
Marketing Mix and SWOT Analysis Overview by Tushar Keshwani is a document available to read on EtoBox.
The document discusses the marketing mix of four brands - Surf Excel, Knorr, and two others. It provides details on the product, price, place, and promotion strategies of Surf Excel and Knorr. For Surf Excel, it describes their product lines, pricing approach, distribution network in India, and promotional activities including TV advertisements and social media. For Knorr, it outlines their soup, noodle and other product categories, penetration pricing, distribution reach of 4000 stockists in India, and pro
- Author
- Tushar Keshwani
- Language
- EN