About this Business, Management and Accounting article
News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage by Xu, Jiao; Forman, Chris; Kim, Jun B.; Van Ittersum, Koert is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Xu, Jiao; Forman, Chris; Kim, Jun B.; Van Ittersum, Koert
- Publisher
- American Marketing Association; SAGE Publications (ISSN 0022-2429)
- Published
- 2014
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)