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Fandom Unbound : Otaku Culture in a Connected World by Mizuko Itō; Daisuke Okabe; Izumi Tsuji is a work of fiction available to read on EtoBox.

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"In recent years, otaku culture has emerged as one of Japan's major cultural exports and as a genuinely transnational phenomenon. This timely volume investigates how this once marginalized popular culture has come to play a major role in Japan's identity at home and abroad. In the American context, the word otaku is best translated as 'geek'--an ardent fan with highly specialized knowledge and interests. But it is associated especially with fans of specific Japan-based cultural genres, including anime, manga, and video games. Most important of all, as this collection shows, is the way otaku culture represents a newly participatory fan culture in which fans not only organize around niche interests but produce and distribute their own media content. In this collection of essays, Japanese and American scholars offer richly detailed descriptions of how this once stigmatized Japanese youth culture created its own alternative markets and cultural products such as fan fiction, comics, costumes, and remixes, becoming a major international force that can challenge the dominance of commercial media. By exploring the rich variety of otaku culture from multiple perspectives, this groundbreakin

Who reads Fandom Unbound : Otaku Culture in a Connected World?

Author

Mizuko Itō; Daisuke Okabe; Izumi Tsuji

Publisher

Yale University Press

Published

2012

Language

EN

ISBN

9780300178265

Category

work of fiction

Subjects

Anthropology, Science, History

Rating

4.4 / 5 (5 ratings)

Updated

2026-03-14