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What is NWCC Reverse Logistics Program Insights about?

This document summarizes a case study of the reverse logistics program at a large wholesale technology distribution company (referred to as WCC). The company realized returns were becoming a major problem and lacked clear processes. They made five major changes: 1) Gain senior management support to prioritize reverse logistics. 2) Involve customers in the program design. 3) Recognize employees handling returns. 4) Implement careful written rules and procedures. 5) Assign responsibility for executing the pro

Author

Punit Kumar Gupta

Language

EN