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Chapter 3 discusses the evolving media business models, emphasizing a four-stage value creation process: Development, Production, Distribution, and Monetisation. It highlights the increasing convergence of media sectors, the dual role of audiences as both consumers and creators, and the challenges of quantifying creativity and return on investment in media projects. The chapter also explores the complexities of production methodologies and the need for media companies to adapt to rapid technological and ope

Author

Daniela

Language

EN