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Win with Advanced Business Analytics : Creating Business Value From Your Data by Jean-Paul Isson; Jesse Harriott is a book available to read on EtoBox.

What is Win with Advanced Business Analytics : Creating Business Value From Your Data about?

Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studi

Author

Jean-Paul Isson; Jesse Harriott

Publisher

John Wiley & Sons; Wiley

Published

2013

Language

EN

ISBN

9781118417089

Subjects

Management, Business, Technology