Can I read Honor thy label : Dr. Bronner's unconventional journey to a clean, green, and ethical supply chain on EtoBox?

Honor thy label : Dr. Bronner's unconventional journey to a clean, green, and ethical supply chain by Gero Leson, David Bronner is a book available to read on EtoBox.

What is Honor thy label : Dr. Bronner's unconventional journey to a clean, green, and ethical supply chain about?

"A compelling story about the kind of moral, life-giving decisions that businesses can make to do good while doing well."--Mark Bittman, author of Animal, Vegetable, Junk What's in a label? For Dr. Bronner's, more than ingredients or intentions--it spells out an ethical commitment to fairness and sustainable growth, uniting consumers and companies worldwide. Dr. Bronner's Magic Soaps are renowned for their dense product labels ("All-One!") and the curious tingling of peppermint. But how did this unusual natural soap transform the small print into soaring sales--inspiring customer loyalty not just with lather, but with good clean business? In Honor Thy Label , Dr. Bronner's head of Special Operations, Gero Leson, reveals the inside story of how a little-known family-run soap company grew from countercultural roots to create a revolutionary fair trade and organic supply chain from the ground up--and rode the waves of popular demand without losing sight of the process. Through stories of harrowing setbacks and hard-won triumphs in projects that spanned the globe, in Sri Lanka, Ghana, India, and beyond, Leson demystifies the process of building and scaling ethical production. And he

Author

Gero Leson, David Bronner

Publisher

Penguin Publishing Group

Published

2021

Language

EN

ISBN

9780593087411

Subjects

Management, Economics, Business