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About this Business, Management and Accounting article
‘Retweet for a Chance to...’: an analysis of what triggers consumers to engage in seeded eWOM on Twitter by Soboleva, Alena; Burton, Suzan; Mallik, Girijasankar; Khan, Aila is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Soboleva, Alena; Burton, Suzan; Mallik, Girijasankar; Khan, Aila
- Publisher
- Westburn Publishers Ltd; Informa UK (Taylor & Francis); Taylor & Francis; Informa UK Limited (ISSN 0267-257X)
- Published
- 2017
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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