About this document
Marketing Mix Lecture by jahan.fens is a document available to read on EtoBox.
The document outlines the Marketing Mix (4 Ps) in product development, emphasizing the importance of product, price, place, and promotion in creating food products that meet consumer needs. It details the roles of food engineering and nutrition science in the new product development process, including idea generation, prototype development, and market testing. Additionally, it discusses branding strategies, pricing strategies, and distribution methods, using case studies of plant-based milk and meat to illu
- Author
- jahan.fens
- Language
- EN