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Understanding Marketing Channel Management by Kavitha Kannan is a document available to read on EtoBox.

What is Understanding Marketing Channel Management about?

This document defines marketing channels and discusses channel management. It begins by defining marketing channels as the individuals and firms involved in making a product available to consumers. It then discusses how channel choices affect other marketing decisions and how intermediaries add value by requiring fewer contacts and helping match supply and demand. The document also covers topics like channel conflicts, designing international distribution channels, and the importance of logistics and supply

Author

Kavitha Kannan

Language

EN