About this document
Game Design Elements & Purchase Intentions by alien0077naqvi is a document available to read on EtoBox.
This research proposal aims to investigate the impact of game design elements on consumer motivation and engagement, and how these factors influence purchase intention, specifically in the context of the e-commerce platform TEMU. The study will address gaps in existing literature by analyzing the effectiveness of immersion, achievement, and social-related elements as mediators in driving consumer purchases. A quantitative methodology will be employed, utilizing surveys to gather data from TEMU users and emp
- Author
- alien0077naqvi
- Language
- EN