About this document
Name Rimjhim Bajaj ROLL NO. - 2114504435 Program - Bba Semester - 04 by abhinavanand0903 is a document available to read on EtoBox.
The document discusses the features of rural economies, factors contributing to the growth of rural markets, and changes in demand patterns in rural areas. It highlights the significance of market research and consumer behavior models in understanding rural markets, as well as the challenges faced by FMCG companies in rural India. Key points include the reliance on agriculture, government initiatives, technological advancements, and the impact of urban influence on rural consumer behavior.
- Author
- abhinavanand0903
- Language
- EN